Interview with Artist KenT

140723_KentYoungstrom-7-X3Hey friends! I have someone I would love you for you to meet today. kenT is an artist living in my (almost) hometown of Charlotte, who I met through instagram! Seriously, that app just keeps making my life better every day #weird. When I found kenT's work I was enamoured with his use of color and movement. I love a good abstract, but his stuff was nothing like anything I had seen before. As I began to dig deeper into who he was I realized that we had a lot in common, including some friends, and after reading just a few bits of his bio and poking around his site I thought "we need more people like him in the world sharing these kinds of ideas", so when we started talking about doing an interview I knew I had to get him to share with you guys. Oh, and the best part about it is, he just wrote a book! So if you can't get enough of him here in this interview, go check out alllll his thoughts in his new book Be Something. If You Want To Make Something. Recently a shift has been happening, especially in the online world, with artists. You can no longer be flaky, unorganized, difficult, moody and slightly insane to be successful because there is a long line of reliable and nice artists waiting to serve your customers/clients. And besides, no one likes people like that. I have been thinking and talking about this, in my own life, a lot recently and I knew that kenT would be a great person to speak to this and share his own experiences. I hope you enjoy his energetic and honest thoughts on self-care, customer service and showing up to work.140514_kentyoungstrom-14kenT, a big part of your bio is about being kind and fun to work with. How do you infuse your business practices with kindness and why you want to be known for this?i’m not sure if kind if my favorite word here, but it is in the right direction. kind just reminds me of going back to the days of the vcr and having to fast forward to get to the beginning of the movie. anyone else remember “be kind. rewind.”? my attitude is really to be surprising. this includes kindness + thoughtfulness. surprising someone really is what this whole journey of be-ing someone who is noticed is all about. as an artist i fight with the typical starving artist stereotype. i am expected to fit into a mold. it’s a “scattered, out-of-the-box, running late, torn-jeans wearing, messed-up hair” kind of mold. i think spike lee playing mars blackman in the first nike air jordan commercial got it wrong. it has nothing to do with the shoes. if you want to make and make a living at this, you have to surprise people. not with how you look, but with your product, your personality, and your service. surprise does not mean crazy or overboard obnoxious - it means to exceed their expectations. the corporate world has an absurd way of gauging their employees’ performances. at year-end reviews, employees are given marks of either “does not meet,” “meets,” or “exceeds” expectations. based on those reviews, bonuses are given, promotions are made, etc. employees work all year just to get one of those credits on their records. those that “meet” expectations just keep riding the train. those that do not are given a second and sometimes third chance to bring up their marks. those that are marked “exceeds” (which are few and far between) are considered stars within the company and often get a new title (oooooh - aaahhh, yeah!) and perhaps a bigger bonus. for the most part, employees “meet” expectations, and things continue to move along as is. as an entrepreneur or business owner / maker, we are not given such reviews. we are only offered two possible marks. either yes. or no. and we are given those reviews on a daily basis. yes. yes, i will buy from you again, work with you again, forward you to a friend, and carry a torch for you. or a no. h - e - double - hockey - sticks no, i won’t buy from you again. in fact, i’ll tell others not to as well. see that review - you suck. no stars for you. a rating of one. there is no second or third chance. if you do not deliver, you lose. companies will keep you around because it is easier than finding someone new or it is risky to make changes. but buyers, they will drop you. i’m sure of it because i do. i’m not good with second chances on customer service. i’ve walked out of a small shop when the owner was too chatty on the phone to help me. i took my business elsewhere. i refuse to purchase art supplies at a big box store minutes from my home, and instead drive farther, because it is so slow and has an aura of malaise. i’m certain you have stories of poor results in which you have taken your business somewhere else. you may not have the same i-won’t-shop-there list as i do, but i’ll bet you have one. unless you exceed their expectations, which are high, customers / clients will move on to the next person on their lists. do more for clients or potential clients than they expect. be nice. be helpful. treat them as you would your best friend. it surprises people. 140514_kentyoungstrom-2You talk a lot about showing people that working with artists can be a reliable and efficient effort, not a tortured and haphazard procedure. How do you stay organized in your (art) work and business? i mentioned above that as an artist you are already facing an uphill battle. rightfully so, artists are thought of as difficult to work with. i attempt to give off a casual, easy to work with vibe because it is how i operate. for others it may be different. here is some simple advice. given with a simple question:would you buy from you?take a credit card - even if it cost you a small percentage of the sale. put the price of shipping into the product, so shipping is not extra. if it breaks, replace it. if it’s wrong, fix it. be easy to work with. be easy to refer. i don’t give this advice to my daughter, but i do to you. be easy. have you ever seen the scottish keg toss competition where the guys in skirts, i mean kilts, toss kegs over increasingly high walls? i am convinced shipping companies play similar games with my packaged paintings. i’ve given up on insuring them because it is denied every time. apparently unless ansel adams takes photos of the packaging, all claims will be denied. that’s not the point of this story however. i have on separate occasions had paintings both stabbed and snapped in half. on both of those occasions, i gained clients for life by simply fixing the problem at no cost or no hassle to the client. no hemming and hawing about let me check and file a claim and get back to you. no. on the phone i took care of it the first time. client one got a youtube video and a repair kit, because she wanted to fix it herself. i did not know her at the time or know she would soon be a great client and business friend. since the dexter-like box-stabbing incident, i was the initial artist on her quote-sharing app (which was launched at harpo studios). she also has since purchased multiple pieces and promoted my work to countless business connections. client two got his package picked up the next day and returned to him in about a week or so - fixed and ready to hang. he also got a small painting just for the delay and the hassle. was all this convenient for me? absolutely not. pain in the derrière. but the end result sure was a win - win. take care of your customer as if they were your mom. (minus the discount and, well, frankly the hassle that would be.) they will tell other customers as if they were your mom too. you know - like every time she talks to them!be easy. be nice to your mom. it surprises people. 140514_kentyoungstrom-16The life of the successful (or not so successful) artists, business owner, blogger, dad, friend, and now author (!) etc goes about 800 miles a minute and there is so much work to be done. How do you balance work and rest (and not just the 8 hours a night kind)? What are some of your rituals or routines for rest? 8 hours? am i suppose to get 8 hours? i often hear it is about balance. my thought? balance shmalance. that doesn't exist. i prefer persistence + pattern. i make it a pattern to do all those things. my pleasure is the pattern. it's doing it again. then again. i'm a fighter. i'm driven. i hit the bag and get in the ring over and over. not literally - but everyday i'm there. the pleasure of the pattern is the result. the pattern may change but it's all part of me. it's not a mix of plaid and stripes, but rather a mix of subtle textures and colors.it looks something like this.wakework outeat (power bar of some type)take the kids to school*walk into the big box of paint i call the studiopaint a bit.eat (turkey/ chicken)visit with my mac/ check orderspaint some moreeat (fruit/nuts)wrap up./ package/ wash brushes / head homesay hey to kids / make them fooddo some computer workmake dinner (high protein/low fat)take kids to some sort of practice / game / homework adventure etc.hang out* in that big box of paint i have the freedom to insert...napmake nice with my TRX bandspaint something that has not been orderedrun an errandpick up a kid or two for appointmentswalk the dogstext friendstake photoscrank spotifyjuggle the soccer balldownward dog my way to a little inspirationjump around. jump around. jump up. jump up. and get down.this pattern is revolving and always will be. it certainly didn't develop overnight. but it grounds me. makes me me. pleases me.book pic 2 (4 of 9)I hope you guys are as pumped to go surprise some people as I am after reading kenT's interview. Check out his book here and connect with him here. Thanks so much kenT. Now lets all go be something. 140723_KentYoungstrom-13-X2

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